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PROFILE® Benefits

Single Source Solution:
One database to meet the electronic information needs of all your customers and also provide you with a valuable resource tool for your own internal use.

Industry Standard:
The IFDA standard format provides you with a format that is accepted by everyone, eliminating the need to maintain multiple sources of information.

Industry Wide Coverage:
The PROFILE® Database is distributed to over 360+ distribution centers representing the leaders in Foodservice distribution.

Market Exposure:
Product information is made available to the purchasing and marketing departments of foodservice distributors as well as their sales force and foodservice operators worldwide.

Quality of Data:
As the official database for the industry, PROFILE® is known for quality and accuracy. We work very closely with everyone to ensure that the data is complete and that it is updated as changes are made. The data comes directly from the manufacturer and is approved by them before it is made available in the database.

Marketing:
Having product information in PROFILE® makes it easily available in the marketplace. You can accurately convey the message about what makes your product special, instruct customers on proper handling procedures, and even give them recipe ideas and serving suggestions.


Private Labels:
Private labels are supported in PROFILE® and may be maintained as separate items within the database.

Flexibility:

There are a variety of options available to you for getting your information into the IFDA Standard Format.

Cost Reductions:
With all of this information available in an easy to use electronic format, you don’t need as much printed point of sale material. Think of the savings if you could reduce your printing costs and lower your shipping and postage bills. Eliminate unnecessary phone calls by getting your information to the right place - on the buyer’s desk when he is thinking about placing an order.

Credibility:
The industry has identified PROFILE® as the solution for electronic product information in the IFDA Standard Format. AFS is a leading supplier of technology for the foodand beverage industry. We understand the challenges that you face in getting your products to market and we will do everything that we can to help you find the most cost-effective solution for this important marketing need.

 

 

 

 

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